NeuStar Delivers Live Content over Mobile IM with Mobinex

Released on: February 14, 2008, 6:28 am

Press Release Author: Derya Kara

Industry: Telecommunications

Press Release Summary: NeuStar, Inc. (NYSE: NSR) today announced that it has
partnered with Mobinex to deliver live data services over NeuStar's leading mobile
Instant Messaging (IM) applications. The combined solution - which NeuStar will
demonstrate at Stand #7C58 in Hall 7 at the Mobile World Congress in Barcelona
beginning Monday, February 11 - will help mobile operators to promote new data
services, increase average revenue per user (ARPU), and provide a richer mobile
experience.

Press Release Body: NeuStar Delivers Live Content over Mobile IM with Mobinex

London, United Kingdom, 8 February 2008

NeuStar, Inc. (NYSE: NSR) today announced that it has partnered with Mobinex to
deliver live data services over NeuStar's leading mobile Instant Messaging (IM)
applications. The combined solution - which NeuStar will demonstrate at Stand #7C58
in Hall 7 at the Mobile World Congress in Barcelona beginning Monday, February 11 -
will help mobile operators to promote new data services, increase average revenue
per user (ARPU), and provide a richer mobile experience.

Mobinex, the global provider of on-device solutions, integrated its Smartface
platform with NeuStar's mobile IM platform. The integrated solution will enable
users to access data services whilst in an IM conversation through a one-click
access button called "Live Tab." Users will be able to select from a range of
services from downloads, ringtones, news, and mobile TV without leaving their IM
session. In addition, operators will be able to deliver immediate data services
within the IM client, delivering a better user experience whilst creating awareness
around new operator services.

Allen Scott, general manager at NeuStar Next Generation Messaging, said: "Delivering
a rich user experience is key to successful mobile services. IM is instant and
'chatty' by nature, and communicating users don't want to have to dip in and out of
their IM session. In this way, the Live Tab solution is a great cross-selling
opportunity for operators."

Scott continued: "NeuStar is enabling innovation in messaging, and we are working
with developers to build new services and add value to existing services. These
services will be integrated into a framework that can be accessed by more than 300
million mobile users worldwide through NeuStar's existing mobile IM solutions, which
are currently live with more than 31 operators globally."

Murat Bahar, vice president of marketing at Mobinex, said: "With NeuStar, we have
demonstrated the first embedded On-Device Portal functionality within a messaging
application. I am sure that users will love it. It is both convenient and
entertaining."

The Live Tab solution will be offered with the NeuStar Instant Messaging suite, and
will be available on a series of J2ME-supported devices.

Working with more than 31 leading operators worldwide - including Vodafone, 3,
Orange, Telecom Italia, Turkcell, and Beeline - NeuStar has the most field-proven
launches of a range of mobile IM services. Building on its success and experience in
the market since 1999, NeuStar has developed its pioneering services, working with
operators and their users through focus groups, user forums, and research campaigns
to provide a compelling service to meet all operators' demands and service models.


About NeuStar, Inc. and NeuStar Next Generation Messaging
NeuStar, Inc. (NYSE: NSR) is a provider of clearinghouse and directory services to
the global communications and Internet industry. In November 2006, NeuStar created
its Next Generation Messaging Services by acquiring Followap Inc., a leading global
provider of instant messaging, presence and interconnect services.

Mobile network operators around the world trust NeuStar to enable real-time
communications using presence information. NeuStar has enabled mobile instant
messaging solutions for operators that have more than 300 million subscribers in
total, and NeuStar's customers include many of the leading operators from across the
globe.

NeuStar, Inc. is headquartered in the United States, with subsidiary offices in
Europe and Asia. For more information, please visit www.neustar.biz and
www.neustar.biz/ngm.

About Mobinex
Mobinex, as the leading provider of On-Device Portal software, is mainly dedicated
to increasing data revenues of mobile providers through innovative on-device
solutions. Company\'s flagship product Smartface Platform enables mobile providers to
publish ODPs, a new breed of mobile applications for the mobile devices, which
combines handset functionality, network features and rich media to create a
compelling user experience for mobile subscribers. Mobinex's customers include
Vodafone, Turkcell, Zain and KKTCell. http://www.mobinex.biz.



Web Site: http://www.mobinex.biz.

Contact Details: Bosphorus Univ.
KOSGEB R&D Center No:22
34342 Hisarustu
Istanbul/Turkey

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